About
PhD Candidate
– Consumer & Design Sciences
– Auburn University | CV
– Spring 2025, expected graduation
– Completed design research internship at BMW Group
MS, Industrial Design
MBA
7 years International Experience
Research Interests:
– Design Psychology
– Consumer Behavior
– Sustainability Theory
– Aesthetics Theory
– Responsible AI
About
PhD Candidate
– Consumer & Design Sciences
– Auburn University | CV
– Spring 2025, expected graduation
– Completed design research internship at BMW Group
MS, Industrial Design
MBA
7 years International Experience
Research Interests:
– Design Psychology
– Consumer Behavior
– Sustainability Theory
– Aesthetics Theory
– Responsible AI
My aim is to improve quality of life through design by studying how others live, involving end-users in research, and testing designs in the field.
Specifically, I research the experiences people have with vehicles and with health. On the automotive side, I investigate how aesthetics influences consumer behavioral response. Within health, I examine hunger experiences, food purchase behavior, and the influence of social psychology in supporting healthier food purchase decisions.
Relevant Courses Taken
PhD Consumer and Design Sciences, GPA: 4.0
- Aesthetics Theory
- Sustainability Theory
- Social Psychological Theory
- Survey Methods
- Stats I & II
- Qualitative Methods x2
MS Industrial Design
- Integration of Culture and Design
- Design Thinking
- Visual Thinking and Information Visualization
- Human Computer Interaction
- Ergonomic Experimental Methods
- Creative Product Design
MBA
- Brand Management
- Global Markets
- Marketing of Services
- Decisions in Marketing Management
- Sales Strategy and Technology
- Entrepreneurship
Favorite Reads
- Factfulness, Rosling – Perspective is a powerful thing. In many ways, our societal issues have improved. Hans offers a refreshing view of our recent past.
- The Undoing Project, Lewis – The beginning is painfully slow, but the second half packs a punch. It is filled with enlightening observations within decision making and behavioral economics.
- The Healing of America, T.R. Reid – One man’s experiences with healthcare systems around the world. This is a must read for anyone willing to seriously consider the current state of US healthcare and what effective health systems can look like.
- Late Bloomers, Karlgaard – Read this no matter where you are in life. It has become one of my all-time favorites.
Attitude: Curious, Optimistic, Sincere
Foods: Xiao Long Bao (Soup Dumplings), Tavern-style Pizza
Sports: Tennis, Scuba diving
Attitude: Curious, Optimistic, Sincere
Foods: Xiao Long Bao (Soup Dumplings), Tavern-style Pizza
Sports: Tennis, Scuba diving