Adam J. Book

Market Research & Design Psychology​

About

PhD Candidate

– Consumer & Design Sciences
– Auburn University | CV
– Spring 2025, expected graduation
– Completed design research internship at BMW Group

MS, Industrial Design
MBA

7 years International Experience

Research Interests:

– Design Psychology
– Consumer Behavior
– Sustainability Theory
– Aesthetics Theory
– Responsible AI

About

PhD Candidate

– Consumer & Design Sciences
– Auburn University | CV
– Spring 2025, expected graduation
– Completed design research internship at BMW Group

MS, Industrial Design
MBA

7 years International Experience

Research Interests:

– Design Psychology
– Consumer Behavior
– Sustainability Theory
– Aesthetics Theory
– Responsible AI

My aim is to improve quality of life through design by studying how others live, involving end-users in research, and testing designs in the field.

Specifically, I research the experiences people have with vehicles and with health. On the automotive side, I investigate how aesthetics influences consumer behavioral response. Within health, I examine hunger experiences, food purchase behavior, and the influence of social psychology in supporting healthier food purchase decisions.

Relevant Courses Taken

PhD Consumer and Design Sciences, GPA: 4.0

  • Aesthetics Theory
  • Sustainability Theory
  • Social Psychological Theory
  • Survey Methods
  • Stats I & II
  • Qualitative Methods x2

 

MS Industrial Design

  • Integration of Culture and Design
  • Design Thinking
  • Visual Thinking and Information Visualization
  • Human Computer Interaction
  • Ergonomic Experimental Methods
  • Creative Product Design

 

MBA

  • Brand Management
  • Global Markets
  • Marketing of Services
  • Decisions in Marketing Management
  • Sales Strategy and Technology
  • Entrepreneurship

Favorite Reads

  • Factfulness, Rosling – Perspective is a powerful thing. In many ways, our societal issues have improved. Hans offers a refreshing view of our recent past.

 

  • The Undoing Project, Lewis – The beginning is painfully slow, but the second half packs a punch. It is filled with enlightening observations within decision making and behavioral economics.

 

  • The Healing of America, T.R. Reid – One man’s experiences with healthcare systems around the world. This is a must read for anyone willing to seriously consider the current state of US healthcare and what effective health systems can look like.

 

  • Late Bloomers, Karlgaard – Read this no matter where you are in life. It has become one of my all-time favorites.
Auburn University Logo
BMW Group Logo
DePaul University Logo
Auburn University Logo
BMW Group Logo
DePaul University Logo

Attitude: Curious, Optimistic, Sincere
Foods: Xiao Long Bao (Soup Dumplings), Tavern-style Pizza
Sports: Tennis, Scuba diving

Attitude: Curious, Optimistic, Sincere
Foods: Xiao Long Bao (Soup Dumplings), Tavern-style Pizza
Sports: Tennis, Scuba diving